The Ultimate Guide to Video Marketing
by Admin
Posted on 14-11-2022 02:48 PM
This is not just making a video online and praying for it to go viral so people get to know who you are or what your business or page is about. This is just unrealistic and it’s the reason why many people fail to launch a good video marketing campaign. The best way to design a real and professional video marketing strategy, on the other hand, is to write down your goals.
Follow these points as a guide for your campaign:
write down a specific goal. General goals such as “getting more views” won’t work. Instead, go for something more specific such as “exploiting the memes trend by making entertaining and animated videos that people can follow so they discover my site”.
Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the super bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan. Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalized should be step one of your video creation process. Before we dive into the specifics, here’s an overview of the steps. https://www.vidyard.com/blog/video-marketing-strategy/
Okay, so, you’ve shot your video. You’ve done multiple takes. You have some b-roll. Now what? editing can seem like a complicated part of the video process. In this guide, we’ll break down some basic editing theories to help you turn your raw footage into an awesome video that matches your vision, no matter which tools you decide to use. Like we mentioned before, video is just the vehicle—your marketing strategy should be the engine that drives your message. To make an effective video, you'll also need a great marketing strategy behind it. Before you start making your video, it’s critical that you understand your marketing funnel and determine your primary goal from the start.
The Importance of Video Marketing
When designing a compelling product video, marketers must start by understanding what keeps their audience engaged. Google recently conducted a study in which they asked 12,000 youtube viewers, (consumer and business users) what keeps them engaged with a particular piece of content and ranked those responses in order of importance. Most respondents in the survey said they stay engaged with a piece of content if it teaches them something new, while other aspects like “high production quality” and “relates to my passion” aren’t earmarked as being as important when compared to educational aspects of videos.
This pinpoints a key point businesses need to take into consideration when publishing video content - they shouldn’t be selling when it comes to product video marketing.
As you can see, you can’t undermine the growing importance of videos in marketing and video marketing as a whole. If you are in the game using videos, make sure you do it better than your competitors, and if you’re new to the game, make sure to learn and research before you play your shots.
Now that we are on the same page about the importance of video marketing for business, let’s see what goes into developing a video strategy.
every few years, we see a shift in the online video landscape, and to stay on top, marketers must be aware of the evolving digital landscape. Our full report aims to help you stay ahead of the curve as you plan your marketing strategy. To collect responses, we surveyed 200 individuals in the usa, and our sample consisted of business owners, marketers, and consumers between the ages of 20-60. Past reports: 2021 | 2020.
During the editing process, you will likely be adding voiceover narration depending on the type of video you choose. You may want to record this after the visual clips are already put together so that the narrator can time their speaking properly. In addition, adding music will almost always benefit your final product. Music not only generates a specific tone or mood, but it also provides a rhythm to the video. Your editors can cut and arrange clips to specific beats within the song you choose, and it helps viewers retain the general impression. To add music, you have a few options.
If a photo’s worth a thousand words, then how much more valuable is video? that’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content. How video marketing works on the surface, the how of video marketing is pretty simple: your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers.