Video Marketing Strategy: The Ultimate Guide (2023)
by Admin
Posted on 02-03-2023 02:51 PM
Okay, so, you’ve shot your video. You’ve done multiple takes. You have some b-roll. Now what? editing can seem like a complicated part of the video process. In this guide, we’ll break down some basic editing theories to help you turn your raw footage into an awesome video that matches your vision, no matter which tools you decide to use. Like we mentioned before, video is just the vehicle—your marketing strategy should be the engine that drives your message.
To make an effective video, you'll also need a great marketing strategy behind it. Before you start making your video, it’s critical that you understand your marketing funnel and determine your primary goal from the start.
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more. There’s no strategy like video marketing for educating, generating leads, and converting customers. Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. So what do you think you know about video marketing, and what do you want to learn? video production is more cost-effective and easier to accomplish than ever. https://gibsongirlsmarketing.com
With video marketing quickly becoming the dominant player across a variety of industries, more businesses are turning to this digital strategy to promote their brands and services. People are more likely to share a video rather than a blog post or product page, which means creating the right content in the right format can greatly expand your reach across various online platforms. The proof may be in the numbers: 88% of people were convinced to buy a product just from watching a brand video, according to a wyzowl statistic. So to the newcomers to video marketing, look to popular video marketing content from successful campaigns.
Getting Started with Video Marketing in 2023
91% of businesses use video as a marketing tool - an all-time high since we started tracking this data and a significant jump from previous years. The usage of video isn’t the only data point that’s higher in 2023 than ever. 96% — more marketers than at any point in the past nine years — told us they see video as an ‘important part’ of their marketing strategy. And perhaps most strikingly, 92% of video marketers reported that video gives them a positive roi - you guessed it, another all-time high.
This could well be attributed to an ever-increasing understanding of how to use video, as well as how to track and quantify its impact.
Video marketing might just be the most effective way to generate leads in 2023. 84% marketers have reported a direct increase in sales after they started using video marketing for their brands while 69% of consumers say they prefer learning about brands’ products and services via video. If you haven’t started using videos to market your brand, then this is the guide for you. In this article, we will be taking you through our 4-step formula for generating leads with video marketing. Not just that, we will also show you how you can create video ads in minutes using invideo’s online editor.
Closed captioning serves another critical purpose: search engine optimization (seo). Arguably, search engine marketing (both, paid and organic) forms a big part of any digital marketing strategy. While text content such as blog posts, whitepapers, and case studies are tailor-made for achieving high rankings on google, there is a lot you can do to get your video content up there as well. Not to mention, youtube is the second largest search engine after google. Thus, optimizing your video content for the top 2 search engines can take your video marketing roi to a whole new level. So, how do you do that? here are a few pointers to get started with youtube seo :.
How Do I Create a Video Marketing Strategy?
Not all of the content you’re producing has to be created in-house. In fact, your potential customers are great sources of video content. (and in most cases, they’re already creating it for you. )look through your social media mentions, and you’ll likely find a plethora of video content—such as reviews, tutorials, or testimonials—from existing customers. “user-generated content is one of the greybeards of this year and the near future. Brands have been trying to humanise their marketing strategies all year, and user-generated content achieves that easier than other marketing channels. For instance, our youtube-based user-generated content generates more than triple the amount of engagement and traffic that other video types generate.
If a photo’s worth a thousand words, then how much more valuable is video? that’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content. How video marketing works on the surface, the how of video marketing is pretty simple: your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers.
Video content is a time-honored method that has recently been revived by video marketers. Video content was the exclusive domain of movie theaters and television studios not long ago, and it was too expensive for most businesses to employ. However, with the advent of the internet and smartphones, it is easier than ever to communicate with consumers via video. Anyone can be a video marketer, and this technology is increasingly important. It can assist your company in developing and attracting new customers, even if it isn’t the only marketing tool you should utilize. If you want to grow your audience and get noticed, having an online video marketing strategy is an excellent method, particularly in your social media marketing strategy.
Do you have the skills and equipment to create video inside your business, like someone who can present on camera or people that can operate both the hardware and software involved? agency pricing depends on the level of professionalism you want to portray in your video and what kind of video you want to create. If you go in-house, you need to purchase your own video production equipment, although this can range from using a smartphone and a video maker like visme , or a high-quality camera and video team. Visme’s tool starts at $29/month (billed annually) for a business plan.
How can you optimize the video you already have? can you add a stronger call to action? can you share it on another platform? think creatively about how to further your video’s reach and effectiveness. If you want more exposure, sharing your video on a new channel could help. If you’re underwhelmed by your click-throughs or conversions, see if you can add an end card with a bigger cta, adjust the description copy, or create an incentive for clicking through, like a limited-time discount or some kind of contest. You can also re-edit your video footage. If your view-through rates are low, your viewers are losing interest quickly.
Artifact uprising is a company that helps you create custom photo books, albums, cards, and print photos. As you can imagine, there's a lot of special meaning and emotion connected to each book -- and that kind of emotion is hard to capture with just words. That's exactly why artifact uprising creates videos like this one: to showcase some of those touching, individual stories. In this case, it's an elderly man who created a photo book to leave his children and grandchildren as part of his legacy. At one point, the man is moved to tears as he reads the book, saying, "i haven't read it [in] a while.