Video Marketing Strategy: The Ultimate Guide (2023)
Okay, so, you’ve shot your video. You’ve done multiple takes. You have some b-roll. Now what? editing can seem like a complicated part of the video process. In this guide, we’ll break down some basic editing theories to help you turn your raw footage into an awesome video that matches your vision, no matter which tools you decide to use. Like we mentioned before, video is just the vehicle—your marketing strategy should be the engine that drives your message. To make an effective video, you'll also need a great marketing strategy behind it. Before you start making your video, it’s critical that you understand your marketing funnel and determine your primary goal from the start. If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more. There’s no strategy like video marketing for educating, generating leads, and converting customers. Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. So what do you think you
read more →The 177 Best Email Subject Lines & Templates
The email subject line tool up top has dozens of subject lines you can take and use right away. What if you want to customize a bit more? there are lots of other email subject line templates out there, that you can use with just a liiiiitle bit of tweaking. Now you know how to write great subject lines. So here are some templates to get you started. Did you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are 22% more likely to be opened. Check out our infographic on e-mail subject lines for latest statistics and trends. Infographic by- invesp. https://www.wordstream.com/blog/ws/2014/03/31/email-subject-lines A subject line is an important element of every email campaign. Together with a sender name, it’s the first thing recipients see in the inbox. When composed badly, it can also be the last one, so marketers put much effort into cathсy phrases and attention-grabbing expressions. However, sometimes
read more →The Ultimate Guide to Video Marketing
This is not just making a video online and praying for it to go viral so people get to know who you are or what your business or page is about. This is just unrealistic and it’s the reason why many people fail to launch a good video marketing campaign. The best way to design a real and professional video marketing strategy, on the other hand, is to write down your goals. Follow these points as a guide for your campaign: write down a specific goal. General goals such as “getting more views” won’t work. Instead, go for something more specific such as “exploiting the memes trend by making entertaining and animated videos that people can follow so they discover my site”. Video marketing strategies are nothing new. Just like you wouldn’t create a commercial and buy airtime during the super bowl without researching and strategizing, you shouldn’t create a digital marketing video without first doing the proper research and creating a plan. Your video marketing strategy will ultimately be what guides you — your budget, your timelines, your production processes, your conversion metrics, and more. So getting this written down and finalized should be step one of your video
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Email Marketing: The #1 Ridiculously Easy Way To Grow Your Business
Email marketing services are designed to help your company reach consumers efficiently and in a way that aligns with your business’s style. Email marketing software gives business owners more control over the way they reach their customers and is usually inexpensive. If you partner with an agency, look for a firm that assigns you a designated account representative who is interested in learning about your business and fulfilling your vision. This article is for business owners who want to improve customer engagement with email marketing campaigns. Email marketing services are designed to help businesses grow their customer bases and market their services and products. Tracking the performance of your marketing on any channel where you invest time and money is essential, but obsessing over metrics is also an easy way to get distracted. Instead, consider aiming for “green light benchmarks,” a concept created by ramit sethi. Once you’ve reached a certain threshold, you can give yourself the “green light” to move on to something else for a bit—there are always bigger fish to fry when growing a business. Sanocki recommends the following benchmarks for most of your promotional and lifecycle email campaigns: a 20% open rate, which says you’re sending
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